The HCP won't wait while you search for the right words.
M-AI-C prepares pharmaceutical sales representatives for real HCP conversations — with AI-powered practice sessions, personalised pre-call coaching, and scored feedback.
New to M-AI-C? Request a demo
Built on the insights from thousands of real sales rep conversations with HCPs.
Across oncology, cardiology, general practice, and hospital pharmacy — in over 40 countries — the same patterns emerge: reps who practise difficult conversations before the call consistently outperform those who don't.
M-AI-C distils those thousands of real-world interactions into AI-powered simulations that reflect how HCPs actually think, object, and decide — so your reps walk in prepared for the conversation that will actually happen.
See it in action →Built for pharmaceutical and medtech sales organisations
Training teaches the product. M-AI-C teaches the conversation.
Your reps know the data. They've memorised the clinical studies and passed every product exam. But when a sceptical oncologist challenges your mechanism of action — or a cardiologist asks why your drug outperforms a competitor's — that's where product knowledge ends and conversation skill begins.
M-AI-C closes that gap.
HCP Simulations That Push Back
AI HCP personas with specialty-specific objections, realistic personality types, and evidence-based resistance patterns. Oncologists who challenge your data. GPs who are time-pressed. Not yes-men.
Pre-Call AI Coaching
Before each practice session, M-AI-C analyses the HCP profile and the rep's previous performance to deliver personalised preparation tips, opening suggestions, and anticipated objections.
Scored Feedback on Every Call
Every session ends with a performance score, key moment analysis, and specific improvement suggestions. Reps see exactly where they lost the conversation — and how to win it next time.
Everything a pharma sales team needs to practise better
Scenario Library
Oncology, cardiology, GP, hospital pharmacy — realistic HCP scenarios across specialties and product areas
Voice Conversations
Speak naturally via microphone — the AI HCP responds in real time, just like a live call
Pre-Call Coaching
Personalised AI coaching tips generated from HCP profile, product data, and the rep's own history
Performance Analytics
Session scores, progress over time, and team-level readiness dashboards for managers
Mobile-First App
Native iOS and Android app — practice a call in the car park before walking in
GDPR-Compliant
EU-hosted, data isolated per company, consent management built in — Austrian law, privacy by design
Built in the EU. Hosted in Europe. GDPR by Design.
M-AI-C is developed and operated by Learning Services Frank Voggenreiter in Austria. Your data stays in Europe. Your reps' conversation data never trains external AI models. Privacy isn't a feature — it's the foundation.
EU data hosting · Austrian company (UID ATU77453079)
Data isolated per pharmaceutical company — full multi-tenancy
Consent logging, right to erasure (Art. 17), data export (Art. 20)
AI runs on LSFV infrastructure — no conversation data sent to third-party AI
Why conversation practice matters more than product training
“The reps who struggle in HCP conversations rarely lack product knowledge. They lack practised responses to the specific objections, silences, and redirects that real physicians use. That gap closes with deliberate conversation practice — not more product slides.”
Observed across thousands of field sales coaching sessions
Pharma · MedTech · 40+ countries
“Spaced practice with immediate, specific feedback improves skill retention by up to 45 % compared to single-event training. The HCP conversation is the skill. The workshop cannot replicate it.”
— Applied learning transfer research
Deliberate practice & sales performance
Ready to close the conversation gap?
Request a demo and see M-AI-C in action with scenarios built around your own product portfolio and HCP types.